| MOBILE PHOTOS DRIVE "WORD OF MOUTH" |
| People with cameraphones take between 5 and 100 pictures a month. They share them with their friends by viewing together on the phone and by bluetooth or infrared transfer to each other's phones. |
| Leverage this established behaviour by providing personalised shareable images promoting your brand or products. Create digital images of funny adverts or cartoons or event notifications with a space for the consumers image. (Rather like the classic seaside photo platforms with holes for faces to peek through.) |
| Then publicise the opportunity to participate to the target market. Simply include your picmore number in the promotion inviting consumers to store it on their phone. Then when it suits them they take the photo and send it just like making a phone call. |
| Within seconds the picture appears on your operator's screen with the sender's mobile number. After making sure the picture is acceptable click the thumbnail to generate an automatic composite of their submitted picture and your branded image. The composite is then sent back to their phone for them to share with their friends. The more appealing the composite images are, the faster and wider the 'virus' will spread. |
