| MOBILE EXCHANGE |
| In business as in life, relationships are about giving and receiving. The problem with today's mobile marketing is it's all about pushing content. Break out of this linear thinking by having the consumer initiate the engagement. |
| Perhaps customers could receive a digital loyalty card in return for a head and shoulder photo of themselves. The customer simply has to show the image on their phone to receive membership benefits. |
| Or deliver some high visibility value at an outdoor event by enabling them to send pictures for real-time display on a big screen at an event like a concert. |
| Simply include your picmore number in the promotion information, inviting consumers to store it on their phone. Then when it suits them, they take the photo and send it to you just like making a phone call. |
| Within seconds the picture and the sender's mobile number appears on your operators screen. After making sure the picture is acceptable, click the thumbnail to trigger the automatic creation and delivery of your digital present back to them. |
